Several months ago I put together a spring floral beauty shoot using the Pantone colors of the year. I coordinated this tropical and citrus fruit shoot the same day to try to get something that would work for a summer theme as well.
You can get a sense of the creative process I went through from some of my inspiration pictures and concept ideas out of my mood board below:
I wanted to keep the makeup dewy and fresh for summer, so I kept the skin clean and mostly just tried to play up the makeup colors in subtle ways to complement the colors of the fruit.
Also, it turns out working with fruit presents some of the same challenges as working with live florals—I went to at least 4 different stores the day before looking for fruit that was in season, the right color, and with as little imperfections as possible.
On the bright side, we got to munch on amazing fresh pineapple, watermelon and citrus in between takes ;)
All the delicious fresh fruit
one of the citrus looks
Photographer: Chaz Wheeler
Model: Paris Warner
Earlier this spring I wanted to push myself a bit and try my hand at putting together some spring and summer beauty shoots.
I researched and planned the concepts, created mood boards, went through dozens of models to cast the talent, made face charts, gathered props, and coordinated the logistics of the shoot. You can see some snippets from the mood board below:
Chaz Wheeler was kind enough to collaborate with me on the concepts and he shot and edited all the photos. And Ryan Ashlee Colton was our model for this set.
I tend to gravitate towards beauty editorials with clean, glowing skin and softer makeup, so I wanted to create something along those lines. My goal for these shoots was to create a few different series of photos that looked like they could be published in some sort of commercial, industry, or beauty magazine.
I mentioned this in my Instagram post the other day, but working with flowers and live plants is tough! I know pretty much nothing about flowers, but I had to work around what was in season and available, plus what worked for my budget, plus what fit the color scheme, plus trying to find perfect versions of every flower for close-up beauty shots. I must have gone back and forth to Ensign Floral in Salt Lake City at least four times trying to find the right things.
So my respect for florists definitely shot up after this shoot! I would have loved to work with a florist on this, but all the ones I know in Utah are in the wedding industry and aren’t super interested in adding a beauty shoot to their portfolio. Most of my budget was eaten up just by the flowers themselves, so I didn’t have room left to hire someone to actually plan and and style them for me. Hopefully I’ll get there next season though!
Last week was a whirlwind prepping for and working on makeup looks for two shows during Utah Fashion Week. For the swim wear show I was paired with the lovely Emily Smith for the debut of her new line Tanlines Swimwear. It was her first collection and her first time showing as a designer at fashion week and she blew me away!
I had a blast working on this show. My undergraduate degree is in marketing, so I LOVE when I get to work on jobs where I can pair my marketing skills and makeup artistry together. Emily was kind enough to indulge me and let me nerd out creating a little branding brief for her swimwear collection as it relates to makeup. You can browse through that here:
After going through the branding brief with Emily and tweaking some things to make sure it was on target with her vision, I took those concepts and made face charts for the show using my actual makeup products:
From there it was just planning the schedule, sending the models tons of logistical information and preparation tips, and getting my kit together for the show.
It was a bit chaotic the day of the show, but I think that’s just the nature of runway shows ;) I did the makeup for all six models, and Maddie B and her assistant whipped out some amazing braided hairstyles. Meanwhile, Emily and her team were busy sewing last-minute additions to the suits and styling the accessories.
We got everything done right in time for the first show to start. I was backstage doing last-minute touchups so I didn’t see the first show, but I got to pop in the for evening show and see the girls walk.
Admittedly I’m a bit biased, but I think our models were some of the best out there. They were styled wonderfully and all the elements came together for them to look like a cohesive collection rather than a bunch of random swimsuits made by the same person. Roxana Baker Photography snapped all the amazing shots that day:
It was such a fun experience working with this team and combining my passions.
If you all know anyone looking for branding + makeup please pass along my info! Whether it’s designing a character based off your script or coming up with a customer avatar for your new product line, I’d love to help your vision come to life!